M&D - On The Go - Water WOW! - Letters

Melissa & Doug – On The Go – Water WOW! – Letters

Learning letters has never been more fun—or mess-free! The Water WOW! Letters activity pad by Melissa & Doug offers reusable, no-mess colouring that helps kids practice writing and recognise letters wherever they go.

Why Customers Love It

• Mess-free learning fun – Just fill the pen with water and “paint” to reveal letters and images—no ink, no paint, no clean-up needed.
• Reusable again and again – Once the page dries, the colours disappear, ready to be used all over again.
• Supports early literacy skills – Helps kids learn letter formation, practice fine motor skills, and reinforce letter recognition.
• Perfect for travel – Compact, spiral-bound design and refillable water pen make it ideal for car rides, restaurants, or quiet play at home.

Why Retailers Should Stock It

• Top-selling educational travel toy – A proven hit with parents and gift-givers looking for screen-free, on-the-go activities.
• Compact and easy to merchandise – Small footprint makes it perfect for impulse sections, till points, or educational toy shelves.
• Trusted brand with strong repeat sales – Melissa & Doug is a staple for parents seeking high-quality learning toys.
• Affordable price point – Great for gifting, stocking fillers, or everyday purchases.