The World’s Softest Plush line are ultra-cuddly plush toys crafted with a proprietary high-density “Lush-Tec” material that gives them a cloud-like softness and exceptional tactile appeal that sets them apart from traditional stuffed animals. The brand has been creating these plush companions since around 2011 with a focus on comfort, safety and variety, offering a wide range of animals and sizes that appeal to children, gift-givers and plush collectors alike. Their softness and quality have earned recognition from awards groups for design and sensory value, and they make compelling impulse buys and meaningful gifts due to their huggability and emotional comfort factor.
