Sylvanian Families Media

Sylvanian Families Media Campaign

The popularity and nostalgia of Sylvanian Families is trending online, captivating not just children but also the growing "kidult" market and parents who fondly remember these delightful characters from their own childhood.

With the holiday gift-giving season fast approaching, we’re seizing the opportunity to boost awareness and drive demand with a significant media investment across key platforms. Our Sylvanian Families campaign will be promoted through YouTube Kids, 7Plus, Facebook, Instagram, and influencer marketing, ensuring maximum visibility for products like the Secret Forest Falls, Sunny Castle Nursery, and the Red Roof Country Home with Attic.

This is the perfect time to stock up and meet the growing demand in-store. The buzz around Sylvanian Families is only getting stronger, and with our media investment, we’re expanding the reach of the entire range.